One of the simplest combination of solutions that I know in this space is to use Publii CMS to compose your blog and push it to GitHub Pages, which automagicall

One of the simplest combination of solutions that I know in this space is to use Publii CMS to compose your blog and push it to GitHub Pages, which automagically makes your SSL enabled site live. Of course something as trivial as adding your custom domain leads you down a rabbit hole of nameservers, CDN etc. There is probably a simpler path here I'm missing. But the bigger problem is the non-tech world simply doesn't know about any of this. When they want a site, they straightaway consider Blogger vs Wordpress vs SquareSpace vs Wix vs Shopify. Or just a FB/Instagram Page. In fact the latter often comes before the dedicated sites since you depend on them for networking. It's a hard problem: how to be fully decentralised, yet connected/indexed/searchable, secure, yet flexible... and all this with sensible defaults and point-and-click to onboard lay people without scaring them away.