IMO, a significant contributor to Tesla’s market success was that they were willing to sell cars at low margins. That’s what got them a decade of having no comp

IMO, a significant contributor to Tesla’s market success was that they were willing to sell cars at low margins. That’s what got them a decade of having no competitors in the market subset of desirable EVs. They also intuited/gambled/stumbled upon (pick your verb depending on what you think of it) that “electric and fast” was enough to compete against non-EV cars with much better finish.