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1. Monetisable daily active users likely excludes users twitter excludes as bots - possibly users visiting from automated browsers, minor browsers, cloud IPs et
by playbooks 4y ago
1. Monetisable daily active users likely excludes users twitter excludes as bots - possibly users visiting from automated browsers, minor browsers, cloud IPs etc. To protect against ad fraud you have to do that.
2. Musk likely cares about all users that keep spamming his feed and others. The platform currently feels like armies of bots from political and ad/marketing agencies and some active users who think someone is reading their content. If one correlates the number of followers they have (especially if you’ve had twitter for a long time) vs number of reads on each of your recent tweets, the % is very low.
3. A firehouse of all tweets coming out may show a lot of bot activity (accounts with more numbers than letters in the username commenting in reply to popular accounts with a lot of followers) but they are not near the number active users who are just reading and that is where Musk’s claim and Twitter’s defensively worded SEC statements pass each-other like ships in the night.