I think everyone reading this as "host your own servers" is missing the point. This more about owning your relationship with your users. Running a fully managed

I think everyone reading this as "host your own servers" is missing the point. This more about owning your relationship with your users. Running a fully managed website with video content and a donation form is owning your platform even if you use nothing but SaaS products. Posting to YouTube is losing your platform. One of my company's big products is podcasts. Podcasts are traditionally distributed via RSS. So long as we have an RSS feed of our audio and a website under a domain name we own, then we own our platform. The mechanics are immaterial. We are paying vendors for services but we own our data and our relationship to users. Losing our platform would be becoming a Spotify exclusive. Then Spotify owns our platform and we are we just get a cut.