There are several tiers here: 1. Those who have the money to spend on building a web app with their own payment processor, etc. to sell their content or servic

There are several tiers here: 1. Those who have the money to spend on building a web app with their own payment processor, etc. to sell their content or services. 2. Those that use Shopify to do the payment processing and GUI tools to build the website. 3. Those who simply create an entry on Instagram or Google maps and upload a bunch of photos and their phone number 4. Those who don't even bother with the above So it is clearly a trade off where you can outsource the hosting of what you want to present at various levels. I feel the number of people at each tier is exponentially larger than the tier above. So no, owning the platform is not going to be main stream, ever.