Bankrate has been acquiring companies at least since December 2007. Here is a short list, Dec 2007 - NCS (Nationwide Card Services) Dec 2007 - SavingforColle

Bankrate has been acquiring companies at least since December 2007. Here is a short list, Dec 2007 - NCS (Nationwide Card Services) Dec 2007 - SavingforCollege.com Sept 2008 - CreditCardGuide.com http://www.marketwatch.com/news/story/bankrate-inc-expands-its-credit/story.aspx?guid=817D0371-0BEE-4B83-BA56-E3A13CD1A68F http://www.marketwatch.com/news/story/bankrate-inc-expands-i... Sept 2008 - Bankaholic.com http://www.marketwatch.com/news/story/bankrate-inc-announces-acquisition-bankaholic/story.aspx?guid=81D26B92-2C5B-46C3-95C7-011D3BE5DA30 http://www.marketwatch.com/news/story/bankrate-inc-announces... I listened to this call last Wednesday (about an hour long), http://investor.bankrate.com/eventdetail.cfm?eventid=59808 http://investor.bankrate.com/eventdetail.cfm?eventid=59808 Here is what I learned, - credit card "affiliates" who drive customers to credit card companies generate more revenue for bankrate.com - years of working together (atleast two of the companies listed above including bankaholic.com resulted in the deal) - organic google search results are certainly useful but I guess beyond that traditional "models" helped realize more revenues, this is purely my interpretation.