From your comment you seem to think that Google somehow owns your arse. Perhaps you use them for your email and other functions and fail to see over the top of

From your comment you seem to think that Google somehow owns your arse. Perhaps you use them for your email and other functions and fail to see over the top of their walled garden? There is no doubt that Google largely own Search and several other functions but they really don't own the internet as a whole. Often we see sad articles on HN about how the monster in the room twats someone into oblivion thanks to a stupid "AI" making a judgement call that a human would be embarrassed about. To avoid or perhaps slightly mitigate that fate is well documented hereabouts and elsewhere. For what it is worth (in my experience) Google is not inimical on an arbitrary basis. They really don't decide anything - it's all algorithms, pixie dust and bollocks. Avoid that and you are golden. As it turns out, I've been able to run many "local" email systems and even my own little IT company quite happily for over two decades, without giving much thought to Google. We do have a newsletter email that we send out too. Some of my customers fly quite close to the edge of the spam/ham boundary. I operate in the UK. Bizarrely, I can quite happily run SMTP from a domestic FTTC connection here, with a little care.