> your sole focus should be on the problem you're solving It turns out it's sometimes better to focus on the market area and its participants' value streams, r

> your sole focus should be on the problem you're solving It turns out it's sometimes better to focus on the market area and its participants' value streams, rather than putting your sole focus on just one problem. Focusing on the market area can enable the startup to discover new problems within the market area, and within the participants' companies. Then the startup can experiment with those problems, and possibly pivot to one of them. Use the idea of three discoveries: market discovery, customer discovery, product discovery. For more about this idea, Steve Blank and others emphasize these three aspects and how startups can benefit by understanding them.