I understand the desire for freedom of choice or configuration but the bit that is missing is who is supposed to do this? Sure, Google have ringfenced Android

I understand the desire for freedom of choice or configuration but the bit that is missing is who is supposed to do this? Sure, Google have ringfenced Android for most people and then they restrict it, yes, but Android is open source so everyone is free to create their own version that isn't so encumbered but it is also an enormous amount of work, not just to build it but to maintain it as hardware changes. Who does the work and how do they get paid? Sure, some people can and do this work for free but what is the reward for them when Google etc. can outspend them on everything and most people would choose a polished expensive and locked-down version of phone OS over one that is less so. Same with OSs. You might not like Windows so don't use it, use Linux. Ultimately every enterprise is looking to make sales but let's not paint this as inherently evil because these same businesses employ an enormous number of people directly and indirectly. If there is a solution, then do it and prove it works but it seems like the amount of effort consistently increases over time and makes it even harder to create e.g. a rival browser or whatever so maybe we need a rethink at a much higher level.