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This is something Apple have absolutely perfected in their marketing. They're able to get the activation energy such that people need the new Mac whereas they p
by mhh__ 4y ago
This is something Apple have absolutely perfected in their marketing. They're able to get the activation energy such that people need the new Mac whereas they probably wouldn't be so relaxed spending extra money on (say) expensive shoes versus merely the shoe equivalent of a nice but artless Dell laptop.
- ChrisMarshallNY 4y agoSounds like Sam Vimes' Boots Theory[0]. [0] https://www.goodreads.com/quotes/72745-the-reason-that-the-rich-were-so-rich-vimes-reasoned https://www.goodreads.com/quotes/72745-the-reason-that-the-r...