How do you know that any of these things would actually benefit either McDonalds or Amazon shareholders? Remember that as CEO you have fiduciary duties, you can

How do you know that any of these things would actually benefit either McDonalds or Amazon shareholders? Remember that as CEO you have fiduciary duties, you can’t just do what you feel like. It seems to me that McDonalds has a pretty solid market fit already, I’m not sure that it would be wise to go on an upmarket wild goose chase. For an exercise like this it would be more interesting to hear what steps you would take as a CEO to discover what you need to do. Going in with nothing but preconceived notions is a recipe for disaster.