I really like this but it's slightly different from how I think. I don't think "quirky" and "unique" are all that essential. We don't fall in love with the tilt

I really like this but it's slightly different from how I think. I don't think "quirky" and "unique" are all that essential. We don't fall in love with the tilt of the ceiling fan in the restaurant, we fall in love with something else, and all the quirky details get a halo from that. The halo is so powerful that bland can become its own kind of beautiful, as the Costco cult demonstrates. Browsers like Chrome and Firefox are nothing but a collage of different shades of gray rectangles and we love them. I think what really matters is simple and almost tautologically obvious. Just... make your product really good at what it's supposed to be for. Facebook sucks because it's a social network that isn't designed for people to be social. Chrome was great when it was introduced because it was an internet browser that made browsing the internet extremely fast, easy, and organized (tabs!).