They are talking about individuals because that is what they value. That's not wrong, you just don't see the value in it. They don't see the value in hyping up

They are talking about individuals because that is what they value. That's not wrong, you just don't see the value in it. They don't see the value in hyping up ethnic/racial identifies. It's a difference of values / philosophy. And inferior is loaded language. Success in something does not mean those that aren't are inferior.