Friction is usually caused by reactive policies. Pain causes reaction. Pain like a customer complaint, or accidental data deletion. It usually causes red tape o

Friction is usually caused by reactive policies. Pain causes reaction. Pain like a customer complaint, or accidental data deletion. It usually causes red tape or people that got chewed out from allowing certain changes. It's good and it's bad. It's obviously good because there will be fewer customer complaints. But it's bad because the product does not evolve fast anymore - which may cause fewer customers long term.