Lightning is a decent cable technology from a form factor position, but it has several technology drawbacks. First each lightning device (including cables) have

Lightning is a decent cable technology from a form factor position, but it has several technology drawbacks. First each lightning device (including cables) have to pay a nontrivial royalty to apple bringing up the minimum cost of accessories. Secondly the standard is limited to relatively low power and data rates. Notice also that nothing prevents apple from additionally shipping MagSafe on their laptops, the device just needs to be usable with a type-C charger.