Customer satisfaction is more trust-able. The incentive for retaliation is simply customer unhappiness. Patients don't just sue doctors because doctors are sit

Customer satisfaction is more trust-able. The incentive for retaliation is simply customer unhappiness. Patients don't just sue doctors because doctors are sitting on a pile of money, people don't behave this way. Most People sue because they are pissed. However if you caused someones death and don't want to go to jail... well that can be swept under the rug, people actually do behave this way.