My 'angle' on this is about emotion of people working on the software project. If what you are building feels wrong, it probably is. Sure, some clever market-sp

My 'angle' on this is about emotion of people working on the software project. If what you are building feels wrong, it probably is. Sure, some clever market-speak might be able to neutralize that emotion by showing a more flattering angle, but the initial reaction is usually the correct one; your conscious mind just hasn't caught up yet. If companies and individuals followed their intuition rather than being a slave to a paycheck, we'd likely not have the many of the dark patterns and creep-tech we have now. People ultimately choose to implement their own dystopia, a few individuals cannot do it all with their own hands. People should listen to their conscience and vote with their feet. However, it isn't solely the responsibility of the individuals involved to put the brakes on bad, unethical software. It is also up to governments to ensure that people feel safe to challenge their employer. It is also up to companies to foster a culture of doing right, then profiting, rather than profit at any cost. I'll go ahead and give the U.S. government and corporations an F grade on that right now.