Don’t rely on a single platform to launch. Diversify. Have different channels for spreading the word, but use those channels the right way. So for example Twitt

Don’t rely on a single platform to launch. Diversify. Have different channels for spreading the word, but use those channels the right way. So for example Twitter would be handy for telling people about small features you just added, and YouTube could be used for screencasts, Facebook for running ADs, and your blog for content marketing.