> Apple Indeed, although the Beatles got there first with Apple Corps[0] way back in 1968, the resulting dispute with what became Apple Inc[1] took decades[2]

> Apple Indeed, although the Beatles got there first with Apple Corps[0] way back in 1968, the resulting dispute with what became Apple Inc[1] took decades[2] and must have eaten up $deity only knows how much in legal fees. Some might say that one actually backs up my suggestion that a made-up name is easier to build a brand around! [0] https://en.wikipedia.org/wiki/Apple_Corps https://en.wikipedia.org/wiki/Apple_Corps [1] https://en.wikipedia.org/wiki/Apple_Inc https://en.wikipedia.org/wiki/Apple_Inc. [2] https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer