> We optimize for feelings. Our own, and of those we serve. I wonder what that would mean in practice. Optimising for your own feelings is easy, but when you h

> We optimize for feelings. Our own, and of those we serve. I wonder what that would mean in practice. Optimising for your own feelings is easy, but when you have 100s, let alone millions, of users, what can you possibly know about their feelings? How about conflicting feelings, within the same person, or between different people?