To me "compelling" hits the mark. It carries meaning that you are engaging with the game, sometimes against your better judgement. Most of gaming industry is pe

To me "compelling" hits the mark. It carries meaning that you are engaging with the game, sometimes against your better judgement. Most of gaming industry is perfecting the art of compelling players to spend time and money on their products. There are game studios though that give more of an honest vibe: Thatgamecompany, Media Molecule, Introversion Software, Mossmouth, Sokpop... It is still impossible to draw a line where the game starts to exploit the psyche addiction mechanisms.