Don't underestimate how huge this is. It is directly competing with where daily deal sites are trying to evolve to, like Groupon's Rewards. http://www.groupon

Don't underestimate how huge this is. It is directly competing with where daily deal sites are trying to evolve to, like Groupon's Rewards. http://www.groupon.com/merchants/rewards http://www.groupon.com/merchants/rewards Most Groupon clones are trying to quickly roll out reward systems through credit card processing. Google's solution seems more eloquent, with more opportunities for social and advertising directly to a user with location services, mobile alerts, etc. Basically you could fill a 2011 trendy startup bingo card with this product.