That's ... exactly what happened? https://www.usb.org/sites/default/files/usb_type-c_cable_power_rating_logo_usage_guidelines_020222.pdf https://www.usb.org/si

That's ... exactly what happened? https://www.usb.org/sites/default/files/usb_type-c_cable_power_rating_logo_usage_guidelines_020222.pdf https://www.usb.org/sites/default/files/usb_type-c_cable_pow... (for an older example without cable ratings: https://www.usb.org/sites/default/files/usb-if_logo_usage_guidelines_final_as_of_november_30_2018_locked.pdf https://www.usb.org/sites/default/files/usb-if_logo_usage_gu...) It's just that no one cares. Some vendors now let the USB-IF compliance test most products (Amazon Basics, Apple), but no consumer cares. Even amongst the ones which do certify their product, no one uses the logo.