This reminds me of the time I worked for a disaster recovery company in their backup provider division. You could choose to encrypt all of your data end-to-end,

This reminds me of the time I worked for a disaster recovery company in their backup provider division. You could choose to encrypt all of your data end-to-end, but doing so meant you had to be responsible with the encryption keys; we could not bail you out if you lost them. Unsurprisingly clients were a lot less interested in that option once we had this conversation