>> This keeps showing up but it's total bullshit. Cuban wants to take 15% of the transaction for running a web site and processing payment. If he saves the con

>> This keeps showing up but it's total bullshit. Cuban wants to take 15% of the transaction for running a web site and processing payment. If he saves the consumer a lot of money, does it really matter if he takes 15% of the txn? Secondly, dont people/companies deserve to be paid for value they add? My US-specific experience is that customers are squeezed for a pound of flesh. These often come at the worst time, when you are sick, possibly really really sick. For example, you're deathly ill, on line at CSV, and you're arguing about a $200 mystery co-pay for a prescription you cant wait days for. Luckily for me as a SWE, I can afford $200 mystery charges. For some it could mean death. Any way to create transparency of pricing is really important, and could lead to live and death moments. I dont think we should dismiss these lightly.