I think you underestimate the number of people who don't realize that "drug drop shipping" is a thing. In the US at least, you go to your doctor, they send you

I think you underestimate the number of people who don't realize that "drug drop shipping" is a thing. In the US at least, you go to your doctor, they send your prescriptions to your local pharmacy, and then you hope/pray it's cheap (depending on your insurance) when you go pick it up. There is no discussion of "where" to send them and what is an "affordable" pharmacy vs "expensive". Is my local CVS an "expensive pharmacy"? No clue, but before Cuban's website I didn't even consider that these type of businesses could help lower my drug costs even below what I pay WITH insurance. There's also a huge disconnect between people who occasionally need prescriptions, and those that rely on prescription medication daily. If you get one script a year it probably doesn't matter, but if your disease requires a drug that costs $5K/month, you get very informed, very fast.