I would rather have a shared and slightly less optimal cable, than a unique and "nicer" cable. USB-C is the perfect example, you can argue that lightning cable

I would rather have a shared and slightly less optimal cable, than a unique and "nicer" cable. USB-C is the perfect example, you can argue that lightning cable is actually nicer, but being able to charge all my different devices with a single cable is far nicer. If every company thought like Tesla/Apple, we'd quickly go down a very untenable road.