BeReal’s a fascinating infrastructure project. The design of the app is that, within 2 minutes every user receives a notification and uploads 2 images. That’s a

BeReal’s a fascinating infrastructure project. The design of the app is that, within 2 minutes every user receives a notification and uploads 2 images. That’s an amazing traffic spike, and they’re already having trouble scaling—some users not getting the notification or it takes up to a minute to upload the images. I don’t want to make predictions, but I wouldn’t be surprised if it was impossible to scale an app of that model to the same scale as Snapchat, for example. It will be hard to keep BeReal’s growth from leading to a degraded user experience.