My proposal would be to form an industry panel made up of experts in each of the discrete roles that make up a typical software product value chain. Ask that pa

My proposal would be to form an industry panel made up of experts in each of the discrete roles that make up a typical software product value chain. Ask that panel to produce the following: 1. Adapt industry best practices into a training program to teach executives what is necessary for a software product with happy customers. Very simple and to the point: here are the components of the value chain, here is their common problems, here is what each job needs to do to prevent them, here is how they have to work together. The purpose isn't to micro-manage each department, but to know how to identify when they aren't operating correctly and how to put people in place who know #2 below. 2. Take the above and break it down for each part of the value chain. Have the managers/directors of each part learn what their own department's best practice requires, its pitfalls, strategies. Teach them how inter-departmental overlap is required for happy customers, how departments should set each other up for success and collaborate, how "ownership" is tenuous and demands collaboration and compromise. They're all tributaries of a river. Charge money for people to go through that training and get a certificate. The money goes back into the whole thing. This becomes a baseline that shows you understand how to work on software products with best practice geared towards customer satisfaction.