That all sounds nice in theory when all manufacturers had constrained inventories and consumers were being told about this once in a generation car shortage. Bu

That all sounds nice in theory when all manufacturers had constrained inventories and consumers were being told about this once in a generation car shortage. But back in normal times, if one manufacturer always has cars on the lot in your choice of colors at 3k below MSRP and your previously preferred brand has no cars on the lot in black only with a 2 month lead time for 5k over MSRP, guess what, your brand preferences are going to change!