Sometimes you just need people in a room who look like they are busy, especially to impress investors. No one actually looks to see if the division or acquired

Sometimes you just need people in a room who look like they are busy, especially to impress investors. No one actually looks to see if the division or acquired company is doing useful work, but it looks good to have them in the annual report and to mention how many "data scientists" and so forth they have working on the product -- a product which the investor knows nothing about and cares even less. They're just gambling on a hoped-for final outcome and believing that the next acquisition will fool the next investor into buying them out.