They're a clone in the sense that they provide a device to let you take payments with your iPhone / iPad. They're so far off from Square in terms of customer e

They're a clone in the sense that they provide a device to let you take payments with your iPhone / iPad. They're so far off from Square in terms of customer experience, though: their signup process involves a 10+ page online application and they require that you obtain a merchant account to take payments are amongst the opportunities for growth at Payfirma.