> You're right though - and it is a mystery to me why these chip makers don't invest heavily in software support. They genuinely seem to not understand the rela

> You're right though - and it is a mystery to me why these chip makers don't invest heavily in software support. They genuinely seem to not understand the relationship between sales and software support. I think it's because they target the embedded market. They want to sell not as generic boards but to manufacturers embedding them in their hardware. This way they can charge not only for the components but also for training on the peculiarities of their chips, documentation access, support etc. I think this is the reason why so much ARM stuff is under NDAs.