I guess Apple is aware that by caring about photo metadata, they'll increase user retention for their cloud services. Apple is always mendaciously aware of its

I guess Apple is aware that by caring about photo metadata, they'll increase user retention for their cloud services. Apple is always mendaciously aware of its own strategic business objectives. Any set of user-positive functionality is underlaid with a far more strategically important business benefit. The genius of this setup, is that when Apple evangelists go to war, they have a clear script to fight with .. and the (often darker) business aims can be left in the shade.