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> Ford leadership seems to really want to move to the Tesla preorder model It may not be so much that they want to, but it is apparent that Ford is struggling
by randomdata 4y ago
> Ford leadership seems to really want to move to the Tesla preorder model
It may not be so much that they want to, but it is apparent that Ford is struggling to figure out how the dealership fits in an EV world, where your customers aren't constantly funnelling in for oil changes. The ICE model allows the dealership to make a sizeable portion of their income from the attached repair shop, but much of that shop work goes away with EVs. This will bring higher commission expectations and Ford could quickly find their cars priced out of the market from that when competitors aren't establishing dealer networks.
- rjsw 4y agoThis may vary by country. A large proportion, maybe even all, of the Ford dealers in the UK are owned by Ford itself. The only Ford dealers that I have had contact with in France are still separate companies.
- bluGill 4y agoOil changes are a good source of income, but there is a lot of other service. Oil changes are nice to get people into the dealer, but many people go elsewhere for them. My last new car was recalled a few times, for things unrelated to the engine. An EV still has a suspension system, tires, steering, brakes, and thousands of other components that can have recalls, break, or otherwise need work. There is a bit less maintenance without an ICE, but not much.
- bluedino 4y agoThey can still sell warranties, paint protection packages, dealer installed accessories, tire and wheel protection, etc
- randomdata 4y agoThey can, but they already do, so it does not provide a new revenue stream to offset what is lost.