The preorder model only works with artificial scarcity. When the product is plentiful, people want it today. Nobody waits for their Tesla just because they ca

The preorder model only works with artificial scarcity. When the product is plentiful, people want it today. Nobody waits for their Tesla just because they can do it all online. They'll put up with the dealer hassle if it means getting the car today. Now, if you can get the online order model to work with really short lead times, this might gain more traction than usual. E.g. bring me a car to test drive, and very soon -- today ideally. Then I order the car, and you deliver it to my house on a trailer within a week. But months? No way, this is how you tell customers to go somewhere else.