A push is potentially a better experience. You could long press the push notification and the app could increase its bid by 10%. You can't do things like that t

A push is potentially a better experience. You could long press the push notification and the app could increase its bid by 10%. You can't do things like that through email. To your point, maybe we should innovate on email and add these capabilities to email, instead of building apple/android specific push solutions. I'd love to see that, but we don't live in that world.