They've had a project for the last year or so to do away with their Goldman Sachs integrations that they currently use for their Apple Card offering so it is pr

They've had a project for the last year or so to do away with their Goldman Sachs integrations that they currently use for their Apple Card offering so it is pretty clear they are hungry for that financing revenue. They are in a decent position to do it but their linguistic neologisms of "no fees" will certainly bite them in the future.