Materialism and rampant consumption, yes. But thinking this as a generational affect seems a superficial analysis. Older generation is pretty materialistic (lik

Materialism and rampant consumption, yes. But thinking this as a generational affect seems a superficial analysis. Older generation is pretty materialistic (like many countries that became rich quick) perhaps more so than the young. Showing pictures of old people hanging out enjoying hobbies to back this point is silly because younger generation would be either in school(or 학원) or working! Cuteness out of emptiness you feel inside is also for me fall short. My reading(armchair psychology, yes. But as a Korean who thought about this a lot) is that this is more to do with patriarchal culture where man and woman appeals there take-careablity(woman: man would want to take care of me/man: I could be a good protector). In confucious culture there's lot of emphasis on who takes care of whom and familial analogy is applied to every relationships.