Isn't that the 12ft pivot? They can offer people a $10/mo subscription and then give them 100 articles or something spread across all the major publications, an

Isn't that the 12ft pivot? They can offer people a $10/mo subscription and then give them 100 articles or something spread across all the major publications, and forward that revenue "on demand". It's a classic pirate start: 12ft starts out life by hand subscribing to all the pubs, violating ToS by proxying 3rd party traffic through those subscriptions, demonstrating demand, and then they reach out to publications (carefully) and find out if they'd be willing to take a monthly check from 12ft that is less than they'd get if your N customers were paying the full subscription fee, but far more than the 0 you're currently getting from those customers. I think it's a good idea. Actually a great idea. The key is going to be dealing with narrow-minded execs irrationally attached to their current business model(s), and they will argue that this product removes their leverage to get more full-subscription customers. But if they can be rational and at least do the experiment, they'd get an easy OOM improvement in revenue.