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That's confusing, strategy-wise. I still picture apple as a somewhat upmarket/aspirational brand. Getting into the predatory lending game seems a weird fit. Don
by version_five 4y ago
That's confusing, strategy-wise. I still picture apple as a somewhat upmarket/aspirational brand. Getting into the predatory lending game seems a weird fit. Don't these companies have to "recover" delinquent payments, and how is that sort of activity, basically being a loan shark, going to fit with the rest of their brand image?
- arthurcolle 4y agoThey've had a project for the last year or so to do away with their Goldman Sachs integrations that they currently use for their Apple Card offering so it is pretty clear they are hungry for that financing revenue. They are in a decent position to do it but their linguistic neologisms of "no fees" will certainly bite them in the future.