The "coupled with" was important. They hit a spot on the performance/responsiveness/power-use graph that others don't, and a lot of that's due to software, not

The "coupled with" was important. They hit a spot on the performance/responsiveness/power-use graph that others don't, and a lot of that's due to software, not just hardware. It's easy to get incredible battery life if you accept poor performance, or to have great performance by sacrificing battery life, but Apple does the extra work to achieve both. Kinda like how BeOS used to feel way smoother than Windows or (GUI) Linux even when running on far worse hardware.