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Yes, they should say nothing at all. Instead of saying things like "This means that every Mac Apple creates, from design to manufacturing, will be 100 percent c

Yes, they should say nothing at all. Instead of saying things like "This means that every Mac Apple creates, from design to manufacturing, will be 100 percent carbon neutral." Carbon Neutrality is branding and does nothing to reverse CO2 or climate change. It is all green washing. https://www.resurgence.org/magazine/article256-the-carbon-neutral-myth.html https://www.resurgence.org/magazine/article256-the-carbon-ne... Better for the environment is never buying another computer. Yes, I am saying that the MacBook Air M1 I am writing on right now should not exist. That what short term gains I am getting from it now will end up causing all your kids to suffer. I am saying you are all sacrificing your children future for novelty and convince. I ams also saying there is no way out of this because we have built this Tower of Babel and what will happen now is out of our hands.

haswell 4y ago
While I appreciate where you're coming from, your conclusion seems to imply there is no world in which technology and a sustainable future can coexist. I realize we are closer to the end now than ever before, but what you are suggesting is that the ending is inevitable. If this is true - we've triggered our downfall and nothing can stop it - then should we not be praising companies that make efforts towards sustainability? Since we can't just put things back into a box, isn't complaining about marketing like this just barking up entirely the wrong tree? If the premise is that technology ideally shouldn't exist in its current form, then that requires an entirely different discussion built on an entirely different foundation, and Apple's marketing claims are just a small distraction at best.
- FollowingTheDao 4y ago
  That was the point of my original comment. We will get no where towards anything sustainable if we keep allowing these lies/PR without calling it out. Unless Apple admits how much of a problem their devices are for the environment then sustainability it is just greenwashing. Unless we realize that capitalism is antithetical to human existence then humanity is over as we know it and all your kids will suffer immeasurably. Apple and all these companies show no be allowed to use this BS carbon trading. They should be taxed directly for the cost of externalities on the price of the product. It would be so prohibitively expensive very few people could afford it. The profit these companies make is because they are not charging anyone the true cost. We can put things back into the box. We just do not want to. You know what my PR would say? -- This creation and use of our products causes harm to the environment and puts the planet, and your children's future, at risk.
diffeomorphism 4y ago
> Better for the environment is never buying another computer. Really? An older core2 computer uses like 10 times more electricity at idle than a halfway modern one. Also, since it is much less powerful, you might need multiple old computers to manage the sane workload. I am completely unconvinced that wasting huge amounts of electricity is "better for the environment". ...but you could upgrade components. Yeah, and by now the only component in that computer that is still the same as when bought would be the case. So you threw out and bought 95% of a computer instead of 100%....

haswell 4y ago

While I appreciate where you're coming from, your conclusion seems to imply there is no world in which technology and a sustainable future can coexist. I realize we are closer to the end now than ever before, but what you are suggesting is that the ending is inevitable. If this is true - we've triggered our downfall and nothing can stop it - then should we not be praising companies that make efforts towards sustainability? Since we can't just put things back into a box, isn't complaining about marketing like this just barking up entirely the wrong tree? If the premise is that technology ideally shouldn't exist in its current form, then that requires an entirely different discussion built on an entirely different foundation, and Apple's marketing claims are just a small distraction at best.

FollowingTheDao 4y ago
That was the point of my original comment. We will get no where towards anything sustainable if we keep allowing these lies/PR without calling it out. Unless Apple admits how much of a problem their devices are for the environment then sustainability it is just greenwashing. Unless we realize that capitalism is antithetical to human existence then humanity is over as we know it and all your kids will suffer immeasurably. Apple and all these companies show no be allowed to use this BS carbon trading. They should be taxed directly for the cost of externalities on the price of the product. It would be so prohibitively expensive very few people could afford it. The profit these companies make is because they are not charging anyone the true cost. We can put things back into the box. We just do not want to. You know what my PR would say? -- This creation and use of our products causes harm to the environment and puts the planet, and your children's future, at risk.

diffeomorphism 4y ago

> Better for the environment is never buying another computer. Really? An older core2 computer uses like 10 times more electricity at idle than a halfway modern one. Also, since it is much less powerful, you might need multiple old computers to manage the sane workload. I am completely unconvinced that wasting huge amounts of electricity is "better for the environment". ...but you could upgrade components. Yeah, and by now the only component in that computer that is still the same as when bought would be the case. So you threw out and bought 95% of a computer instead of 100%....