4 ms·
I'm really curious to see what happens with this. Obviously, Microsoft wants to match (and eventually outdo) Google in the advertising market, hence their despe
by endtwist 18y ago
I'm really curious to see what happens with this. Obviously, Microsoft wants to match (and eventually outdo) Google in the advertising market, hence their desperate attempts to swallow Yahoo.
Unfortunately, I don't actually think an acquisition like this will pan out for anyone -- neither Microsoft, nor the customers. Mind you, my commentary is purely armchair speculation, but I really can't see how this will put Microsoft on any positive track. Without a doubt, after attaining Yahoo/AOL, everything will receive some sort of (unnecessary) overhaul to better integrate it with their business. This could, in turn, anger a hell of a lot of users of services that Yahoo provides. As well, I can see AOL disappearing into MSN, and Yahoo being refocused and shrunk to merely a marketing sector of Microsoft. Everything else will either be discarded, sold off, or overhauled on a massive scale.
Perhaps I'm completely wrong about everything, but I don't like the direction this is going. Also, this is all very speculative to begin with, since it relies on a very significant sequence of events.
- iigs 18y agoI guess if you're #3, and you buy and extinguish #2 that makes you #2 by default. Somehow this gets by the anti-trust people because #1 is so much bigger. This is an ego "measuring contest" plain and simple. There's no synergy to be had here -- AOL is lost in the weeds, and is at best a decent co-brand for content on news sites. Yahoo's corporate culture appears to have no synergy with the evil empire whatsoever; in fact, it seems that they've gone on as long as they have using MS as an enemy to rally against. Bringing dead weight and a struggling enemy on board doesn't sound like the basis of a coherent strategy for taking on a master in the game.