You should read Ray Dalio's "Principles" - it's excellent. In it, he talks about prioritizing. Broadly paraphrasing, he says something like, "First, get everyth

You should read Ray Dalio's "Principles" - it's excellent. In it, he talks about prioritizing. Broadly paraphrasing, he says something like, "First, get everything critical to 'Adequate'. Then ask if you want to get it to 'Excellent'. If not, usually you want to stop at 'Adequate'." For minimum viable, you want to get to 'Adequate' on the core components. That's probably the main product you sell and whatever payment / lead capture is going to be critical for you (email signup, payment processing, or whatever). A good final, last question to ask is if launching now the way you'd like to has a realistic danger of permanently screwing up your brand. If not, definitely go for it as long as the product is Adequate and the lead/payment systems are Adequate. If you can get to Excellent very quickly without much more effort in an area, maybe go for it. Take measures to ensure your brand isn't permanently damaged by being too lax somewhere, and then get it out there.