4 ms·

Kindle Fire isn't a direct competitor. It's a device for consuming content from Amazon. Targeted mostly at existing Amazon customers.

• alexwolfe 15y ago
  Many Amazon Customer are Apple Customers as well. The Kindle Fire is definitely a direct competitor not only in hardware but also in digital goods (books, movies, and music).
• mikeash 15y ago
  It's at least as much of a competitor as any other 7" Android tablet.