A franchise makes good theoretical sense. The franchisee gets an operations manual and the ability to use valuable trademarks to streamline you business, and pa

A franchise makes good theoretical sense. The franchisee gets an operations manual and the ability to use valuable trademarks to streamline you business, and pays a percentage that is lower than what movie stars and athletes pay their agents. The customer gets knowing that McDonalds, which values their trademarks, is standing behind the restaurant with higher (or at least different) standards than the health department in terms of quality, and the menu and deals will be what they expect. The franchise parent company gets to expand without capital costs. Done properly, all three parties benefit.