They're willing to do this at low margin, zero margin, or potentially at a small loss. It's not just because they can absorb it. It's because mindshare is real.

They're willing to do this at low margin, zero margin, or potentially at a small loss. It's not just because they can absorb it. It's because mindshare is real. Having schoolchildren trained in your technology is a loss leader for the workplace contracts you're seeking from everyone from the corner store to the Fortune 500 companies.