3 ms·
MAU has to be done sort-of retroactively: you could say "given the accounts we now know to be bots and have removed, what percentage of January 2022's MAU were
by muglug 4y ago
MAU has to be done sort-of retroactively: you could say "given the accounts we now know to be bots and have removed, what percentage of January 2022's MAU were inauthentic".
Sometimes bot accounts will do organic-looking behaviour for at least a month to evade automatic detection, before doing explicit bot-like things (following particular accounts en-masse).