When your primary means of user acquisition is via somebody else's social network then this will always happen. Clubhouse built a neat little feature and then

When your primary means of user acquisition is via somebody else's social network then this will always happen. Clubhouse built a neat little feature and then tried to leverage Twitter to get people to use it. But then Twitter just built it themselves and took all the lunch money. This has happened numerous times. Another high-profile example was Meerkat/Periscope. The best you can hope for is to be acquired/acqui-hired by said social network a la Periscope. But that's very rare.